Cypress & Creed
Building a brand
As co-founder and brand strategist, I helped build Cypress & Creed from the ground up — transforming a vision for a small-town outdoor outfitter into a fully realized heritage brand.
My work spanned every stage of development: defining the brand’s voice and visual identity, shaping its storytelling framework (“Gear for the Wildhearted”), and leading creative strategy across print, digital, and retail touchpoints. I developed the tone of voice, messaging pillars, and content guidelines that anchor the brand’s personality — equal parts craftsmanship, community, and adventure.
